Human-Centered Marketing is a new approach to marketing that puts the customer at the heart of your business when making decisions. In a world obsessed with data and technology, it sometimes feels like we’ve forgotten about what matters most: our customers.
In the Humanisation view, nurturing and delighting customers drives growth.
We use a combination of research, empathy, design thinking and an agile mindset to help you connect with your customers by solving their real problems.
Want to fast-track growth in your business?
Our Go-To-Market Sprint gives key members of your team all the skills, knowledge and support you need to help your business thrive.
During this three day intensive workshop, you’ll learn how to engage with customers about their needs, build a value proposition that resonates with your ideal customer and accelerate business growth.
The Go-To-Market Sprint includes:
Ready to take business growth to the next level? Book a Sprint with me today.
Cat has helped me tremendously in getting clarity in marketing for my start-up in F&B. Marketing had always seemed simple to me until I ventured out on my own and was faced with the daunting world of social media, content creation, defining your target audience - the list goes on and on. Cat’s analytical and methodological approach and her practical explanation of how things work made a lot of sense. Working with her, I have been able to get a framework of who my customer is, how to reach them and the best way to communicate our message. I recommend Cat to anyone who needs assistance with marketing, she is a guru in her field and a wonderful person to work with. She is incredibly talented and every business, whether a startup or MNC, can tremendously benefit from working with her.Simin Kayhan Ames, Managing Director —
Cat's superpower is an ability to ask the questions that we didn't know needed answering. Our Rocket Session was fundamental in singling out a direction that the team could rally behind. Time well spent!Rohan Walsh, Creative Director —
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