Our Mission

Humanisation was born to help tech startups make a human impact in a digital world.

We partner with SaaS, B2B, Cloud and FinTech brands to drive business growth and customer impact from Australia to South-East Asia to China and everywhere in between.

And we operate as a member of your team from start to finish.


Our Services

L-S Icon Mobile

Launch + Scale

Accelerate growth and navigate the unknown with an APAC Go-To-Market Plan
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Align + Transform

Drive transformation and restore business alignment across APAC and beyond
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Our secret sauce is Human-Centered Marketing. We help tech with purpose crack a Go-To-Market Strategy that's customer-centric, data driven and always adds value to customers across Asia.

We use a combination of research, empathy, design thinking and an agile mindset to help you connect with your customers and prospects by solving their real problems.

We do this in a way that creates business strategy alignment across marketing, sales, and business development because the humans on the inside matter just as much as your prospects and customers.

We love helping businesses do this because meaningful human connection drives growth.

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Kind Words

Cat not only absorbs and refines your brand voice, she does so in a laser sharp, data-driven way that completely destroys the myth of marketing as “fluffy”. 

-Lucy Ashenhurst, Founder
Upstart Alliance

Humanisation helped us with our GTM for our product relaunch. We were thrilled with the result. I couldn't recommend Cat more highly and hope we get the opportunity to work together again in the future.

-Anna Trybocka, CEO & Co-Founder

Cat has helped me tremendously in getting clarity in marketing for my start-up in F&B.  I recommend Cat to anyone who needs assistance in Marketing, she is a guru in her field and a wonderful person to work with. 

-Simin Kayhan Ames, Managing Director
Paper Lantern

Cat's superpower is an ability to ask the questions that we didn't know needed answering. Our Go-To-Market Session was fundamental in singling out a direction that the team could rally behind. Time well spent!

-Rohan Walsh, VP, Design

Go-To-Market TOOLKIT

To help you get started below are our latest perspectives and tools to launch and scale in APAC.


How to Launch in APAC

Launching a product in APAC requires focus, consistency and a fresh plan that disrupts the market. Here are nine steps to building your Go-To-Market Launch plan across Asia-Pacific.

Product Launch Checklist

A successful launch requires a dozen moving parts. Keep our handy twelve point checklist around to help stay on track and excel in your product launch marketing strategy


A Human-Centered approach to Marketing helps to bring focus to the customer. Be inspired to help inject humanity into your brand and business

Tech Trends In APAC

Asia-Pacific is the fastest growing tech region. Stay up to date with the latest growth trends in Technology, SaaS, Cloud & Commerce