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Human-Centered Marketing

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Marketing for Humans, by Humans

We're Marketing & Business Consultants who help brands launch, scale & transform in APAC. 


Humanisation was born to uncover how businesses can be more commercially successful by putting humans first. We're here to help inject humanity into brands & companies.


We partner with SaaS, B2B, Cloud & digital brands who want to find the right blend of human and digital touch to grow across the region anywhere from Australia to China to Indonesia and everywhere in between.  



Get on-demand access to the tools, skills and knowledge you need to build real, mutually valuable customer relationships
Build an action plan for connecting with customers and get access to expert strategy and marketing resources for clarity on business goals
Achieve your business goals with a Human Centered Marketing Consultant and drive more leads
Uncover your customers’ need and how to solve them, test and learn in a Go-to-Market Sprint

What is Human-Centered Marketing?


Our secret sauce is Human-Centered Marketing. 


We help brands crack a Go-To-Market Strategy that's customer-centric, data driven and always adds value to customers across Asia. 


We use a combination of research, empathy, design thinking and an agile mindset to help you connect with your customers and prospects by solving their real problems. 


We do this in a way that creates business strategy alignment across marketing, sales and business development because the humans on the inside matter just as much as your prospects and customers.


We love this because meaningful human connection drives growth. 




Here's what some of our customers have to say about working with Humanisation

Cat has helped me tremendously in getting clarity in marketing for my start-up in F&B. Marketing had always seemed simple to me until I ventured out on my own and was faced with the daunting world of social media, content creation, defining your target audience - the list goes on and on. Cat’s analytical and methodological approach and her practical explanation of how things work made a lot of sense. Working with her, I have been able to get a framework of who my customer is, how to reach them and the best way to communicate our message. I recommend Cat to anyone who needs assistance with marketing, she is a guru in her field and a wonderful person to work with. She is incredibly talented and every business, whether a startup or MNC, can tremendously benefit from working with her.

Simin Kayhan Ames, Managing Director    —

Cat's superpower is an ability to ask the questions that we didn't know needed answering. Our Go-To-Market Rocket Session was fundamental in singling out a direction that the team could rally behind. Time well spent!

Rohan Walsh, Creative Director    —

Latest from our blog

Looking for inspiration?
You've come to the right place. Read some of our latest posts below.

How to Scale your Startup in APAC


It’s a wonderful moment when your business starts to take off. But now that the early-stage party is over, what’s...

by Cat Williams-Treloar   11 March
Introducing Humanisation


Introducing the story behind Humanisation and Human-Centered Marketing. This is how we help brands launch, scale and...

by Cat Williams-Treloar   03 February
The curious case of asking questions


I recently mentored a group of up and coming leaders at Spikes Asia. The people I worked with were amazing, and I...

by Cat Williams-Treloar   16 October