Congrats! You have a fantastic tech idea that's going to change the world and you are ready to press the launch button. It's one of the most exciting feelings as a Founder, Marketer or Product Leader.
But, before we press the launch button, let's check that you have your APAC Go-To-Market strategy in place so that you can meet with success on your entry into the Asia-Pacific market.
A successful action plan brings together Founders, Product, Marketing and Sales with clear goals and aligned tasks to drive growth.
These 9 steps are non-linear, you'll jump back and forth as you keep fine-tuning your plan. And, each time you pivot based on market feedback, it makes it easier and faster to apply what you've learned.
Empathy is how you build a product/market fit. It’s walking with your customers, colleagues or stakeholders. It's about focusing your orientation towards the customer and being ok with doing things that don’t scale in the beginning. This is a crucial step in Asia because you'll be operating across a range of cultures and customer groups each with different needs and desires.
Our Go-To-Market approach will help you identify gaps in the market, who your ideal customer is and how to spot behaviours that travel across geography.
It also helps if you are operating a lean team because you’ll be working with a range of talent across countries, cultures and virtual teams.
Do things that don’t scale like speaking to customers or prospects every day. Stay empathetic and don’t add automation if it builds a barrier.
When an organization has focus, you’ll feel confident that what you and your team are working on actually matters. Asia-Pacific spans over 30+ countries and represents 60% of the world's population. It's easy to get lost in the region or shellshocked by the sheer choice of customers or nations to focus on.
Add to that the magnitude of what you could do when marketing your brand and it's easy to feel overwhelmed. Where I’ve experienced chaos inside startups is when the team doesn't have crystal clear focus on their goals and priorities. Lack of focus slows down growth, slows down the team and slows down decision making.
Having your goals and priorities clearly defined is critical as you go through the complex motions of pivoting based on market feedback and working with different specialists who don’t always have visibility to the full picture. No matter where you are in your growth process, having clear focal points of achievement will set you and your extended team up for success.
Focus is golden.
Keep it clear.
Keep it simple.
I've spent years writing strategies for brands. And, they were only useful if action was actually taken on them. All the empathy and focus in the world won’t help you if it stays on a piece of paper or in your head.
The most successful startups I’ve worked with
Get your head out of the clouds. Take action that’s focused.