The
transformation
muscle

Up to 70% of large-scale transformation initiatives fail -- and almost 90% of digital transformation programs are unsuccessful. Transformation takes vision and a long-term perspective to meet with real success. 

Making emotional connections with customers is the same growth tonic as a groundbreaking new technology. Except, it's harder to copy.

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OUR
Approach

Our Undercover Customer Approach gives your team a fresh perspective on the expectation gaps that exist between your customers and the current ways of doing business. We base this on 5-year trends as well as research with your customers and across the business. This allows you to identify the critical transformation drivers for success. 

We'll build on Human-Centered Design and agile methodologies to go deep into the challenges for your business today and in the future. Together, we will identify where you need to get fit for transformation with a clear roadmap your team can rally behind.

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fits

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+ outcomes

Human Touch - Leadership and teams aligned on a future path

Mindsets Attitudes - Belief in the expectation gap and benefits of change

A Plan - Clear goals and a crisp approach to driving change

An Approach - Focused project management to accelerate growth while celebrating both the small wins and learnings 

what
slows down
transformation?

Identifying a new business model or a path to disruptive innovation takes excellent insight. Crafting new sales or business strategies to Go-To-Market takes patience and consistency. Seeing results with improved customer relationships takes time.

Most importantly, aligning a team to drive change requires a human touch.

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HOW WE BUILD OUT A PIVOT PLAN

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Look Ahead

Identify trends by future gazing 5 - 10 years ahead.

Walk and Listen

Speak to your customers and prospects about their most significant pain points. The context here is crucial because customers will be able to tell you about their deepest pain points. If we walk in their shoes, we'll be able to observe new opportunities. 

Align

Engage your team and stakeholders on the most significant challenges ahead including their day-to-day pain points. 

The Gap

Identify your customer’s and business's most urgent unmet needs. Spot where the expectation gap is between your customer and the current business delivery.

Focus

Identify a priority order to drive the most impact and customer delight.

Plan

Map out a solution to connect with customers to restore business growth.

Play

Test and learn throughout the process to grow the business.

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On-Going virtual team

Once you are up and running, we can operate as an extension of your team in APAC. We'll provide leadership and coaching to drive priority transformation initiatives based on the expectation gap. 

We'll provide ongoing guidance to ensure your teams take action along the transformation journey. We’ll partner with a range of leaders across your business from Marketing to Finance to Sales to Engineering to maintain growth and momentum. 

WHO DO WE HELP? 

For transformation projects or pivots, we are brought in by the Founder, CEO or a member of the leadership team like the Chief Operating Officer (COO), Chief Marketing Officer (CMO), Chief Revenue Officer (CRO) or Chief Customer Officer (CCO). The company headquarters may be based in the US, UK and Europe, but there is a regional office in Asia-Pacific that is looking for Leadership Support.  We'll help facilitate connecting stakeholders across regions, offices and business units. 



Ready

Ready to take charge of YOUR transformation?
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