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Humanisation Blog


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You’ve come to the right place. Read some of our latest posts below.

#Customers, #DesignThinking, #HumanCenteredMarketing

Introducing Humanisation


Introducing the story behind Humanisation and Human-Centered Marketing. This is how we help brands launch, scale and transform across A

#DesignThinking, #HumanCenteredMarketing

The curious case of asking questions


I recently mentored a group of up and coming leaders at Spikes Asia. The people I worked with were amazing, and I walked away inspired


7 Steps to own a niche that connects with customers


There’s a lot of talk today about making connections with your customers; about speaking to them in their language, reaching out to the


4 Things you might learn as an undercover customer in your business

If you were to walk in your customers’ shoes today – what might you discover about the current experience? Well, provided you’re brave en