Cat Williams-Treloar

Cat Williams-Treloar

Cat Williams-Treloar is the founder & CEO of Humanisation, a Human-Centered marketing consultancy born to help tech startups make a human impact in a digital world.

Recent Posts

When growing up in Australia, the house I lived in backed onto the bush. My grandmother, who lived up on a hill nearby, affectionately referred to...

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Let me start by saying that a good value proposition makes or breaks a product. Your value proposition is the #1 thing that determines whether...

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60 years ago, Gordon Moore, co-founder of Intel, coined the famous Moore’s Law, a prediction that stated that computing abilities would radically...

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Cat Williams-Treloar
20 December

Entering the market is an exciting time for a business. Wonderful, in fact. Just remember that everyone involved in your operation during this...

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Cat Williams-Treloar
11 December

Building a product is exciting. Ideas flow, people hustle; they’re all focused on solving a shared problem.

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Cat Williams-Treloar
19 November

Customer experience matters more today than it ever has because we are guilty of creating cookie cutter customer journeys that have all but...

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Cat Williams-Treloar
09 November

Part of what makes startups unique from other business ventures is that they usually have scalable technology. Consumers today are so obsessed...

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In the past, – and I’m talking 10, 15 years ago – automation started as a way to speed things up and to help businesses run more efficiently.

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It’s official, I’ve disconnected. Today, I'm a human in a digital world. 

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Cat Williams-Treloar
24 September

There are a number of things that come to mind when you think of a brand. These things may be its logo, an image, or even a certain colour scheme....

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