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launch
Success

The number one reason product launches fail is because of Product/Market fit.

Understanding your customer and market needs become critical when releasing new products and expanding into new markets across Asia-Pacific. 

Connect

OUR
APPROACH

Our Human-Centered Marketing approach to new product launches will assist you in identifying a Product/Market fit that meaningfully connects with customers in Asia-Pacific. We help you navigate the unknown and listen to the raw, unfiltered voice of your customer. 

We'll run this as a Go-To-Market Sprint for your team with a range of interviews and workshop exercises for launch clarity. Depending on where you and your team are based, we'll conduct this in-person or on Zoom. 

Once we are ready to launch, we'll stay close by, operating as extended members of your team to support you throughout the launch and beyond. 

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fits

+ outcomes

Clarity on your goals, market, customer and value to launch in APAC.

Actionable plan to achieve business goals with detailed recommendations on the what, where, when and how.

A scalable approach to build and enter new markets across the region.

An operational team in place to launch.

HOW WE HELP BUILD AN APAC MARKETING STRATEGY FOR YOUR PRODUCT LAUNCH

02

Customer
Test and Learn

Know What Matters

Agile research with prospects or customers to test & learn. Plus gap analysis to spot new opportunities.

01

Know Your
Launch Focus

Know Your Customer

Identify your ideal customer and how to resonate with their needs

Know Your Market

Clarity on who you are competing with and how to disrupt category rules

Know Your Value

A unique and meaningful value proposition with a brand story to drive growth

Know Your Goal

Crisp business goal that the team can rally behind

03

How To Launch Your Product in APAC

Know What

The programs and content that will resonate with your customers to drive results.

Know Where

The places & spaces that are most relevant to your customers (PR, Social, eCommerce, Email, Events or Associations, and more.)

Know When

The moments that drive the most growth (Cultural, Seasonal, Days and Time).

Know How

Technology, Platforms, and partners to give you scale (Marketing Technology and Automation, and more.)

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On-Going virtual team

Once you are up and running, we can operate as an extension of your Marketing team in APAC. We'll provide leadership and coaching to drive priority marketing initiatives based on the Go-To-Market plan. 

We'll provide ongoing performance and optimisation recommendations to ensure you hit your target. We'll also partner across your business whether it's with the sales, product or growth teams to build out an approach that convert leads, drives acquisition, and reduces churn. 

WHO DO
WE HELP? 

For product launches or driving scale, we are brought in by the Founder or a member of the leadership team like the Chief Operating Officer (COO), Chief Marketing Officer (CMO), Chief Revenue Officer (CRO) or Chief Customer Officer (CCO). We'll often help facilitate in connecting stakeholders across the business. 

The types of brands that benefit from this are Software-as-a-Service (SaaS), Business to Business (B2B), FinTech and Cloud-based Platforms who are looking to make a human impact in a digital world. 

 

Ready

Ready to uncover the unknown and launch in APAC? ​​​​​​​
Learn More
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