As a tech startup, you have a tremendous story that you want to tell. The challenge is making a choice as to what's critical to include in that story when engaging customers and prospects.
Crafting your Value Proposition on a Page helps you to tell your story in a succinct and compelling way. A strong value proposition helps bridge the gap between your product and how it fits in a customer's life. Launching a new product in APAC is no small feat and understanding how this new market thinks and the value they interpret from your product's unique selling points is critical to its success.
Your formula for success in global markets doesn't always transfer over and equate to immediate success in APAC. That's why you need Humanisation.
Our Human-Centered Marketing approach to crafting a simple and compelling value proposition helps you connect with customers across Asia-Pacific. We work with you to zero in on the features and benefits that matter most by listening to customer and partner feedback.
Over the course of three fast-paced sessions, we’ll gather input from your customers, partners and teammates.
Depending on where you and your team are located, sessions can be conducted in-person or on the video sharing platform of your choice.
Once we have clarity on your product story, we'll set up an approach to test and refine it using customer feedback.
A specialised approach designed to observe, listen to and collect the raw, unfiltered voice of your customers and partners.
Clarity on the benefits and features that customers actually value.
A simple, one page that explains the Value Proposition of your products and company.
A method to test your newly formulated value proposition in online and in-person conversations with customers.
Deep dive into customer feedback, insights and behaviours.
Examine critical product features, benefits and selling stories.
Identifying the purchase drivers for your key personas and customers.
Identifying the features and benefits that meet your
Crafting a one-page pitch to drive growth and meet customer needs.
Building an approach to immediately test online and in the field.
Evolving the Value Proposition based on customer feedback.
Once we've crafted a compelling Value Proposition, we can operate as an extension of your Marketing team in APAC. We'll provide guidance on what to do next now that you have a compelling value proposition.
We'll provide ongoing performance and optimisation recommendations to ensure you hit your target. We'll also partner across your business whether it's with the sales team, product or growth to build out an approach to convert leads, drives acquisition and reduces churn.
For Value Proposition development, we are brought in by the Founder or a member of the leadership team like Chief Operating Officer (COO), Chief Marketing Officer (CMO), Chief Revenue Officer (CRO) or Chief Customer Officer (CCO). We'll often help facilitate connecting stakeholders across the business.
The types of brands that benefit from this are Software-as-a-Service (SaaS), Business to Business (B2B), FinTech and Cloud-based Platforms who are looking to make a human impact in a digital world.